Inside the Box Book Review

https://insidetheboxinnovation.com/

In the American business world, the conventional approach to creativity is to “think out of the box.” Managers are encouraged to think freely to find a breakthrough solution in times of crises. This could be a great solution to a particular problem but it doesn’t promote creativity throughout the entire organization.

Inside the Box by Drew Boyd and Jacob Goldenberg shows that we can be more creative – not less so – when we look beyond our normal world. They use a set templates to guide the creativity process. This unconventional, yet effective, approach to creativity is result of research that has revealed several common patterns in the development of innovative solutions.

From the publisher:

Every educator has to contend with limitations – from budgetary constraints to predetermined curriculums to one-size-fits all mandatory assessments. George Couros, Katie Novak and others show in this book that limitations don’t have to be a hindrance to meaningful, purposeful education.